As financial professionals, we spend a lot of time explaining and reinforcing to our clients the importance of following a financial plan. However, only a small percentage of advisors take advice when it comes to our marketing plans. Many take on a haphazard approach that consists of an occasional seminar or mailing piece. To create a marketing plan that consistently connects you with prospective clients, you first need to identify your ideal prospect and discover the best way to reach them. ....
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Graduation is one of the most exciting times in the life of a school counselor, but as tempting as it is to look at graduation as the end of a school counselor’s work with a class, the exact opposite is true, especially for students heading to college. An astonishing number of students who walk across the stage at graduation with plans to go to college never get there. Too many students overlook the letters and emails colleges send over the summer, asking students to complete financial aid f....
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America’s most prominent public universities were founded to help residents receive a good, inexpensive education. Today they are enrolling record numbers of students from out-of-state to maximize their tuition revenue. This shift has changed the admissions process and reshaped the profile of state universities across the country. According to the most recent federal data from 2014 (feds are notoriously late with IPEDS statistics), forty-three of the 50 state schools known as “flags....
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There are many misconceptions about “college scholarships” in the market today. I’ve dealt with this issue every single year for over 20 years. Part of the problem is there is a new batch of students every year, and the other part is the continuous rise in college costs. Each year parents are led to believe that their college-bound student can pay for college by applying for enough scholarships. Private scholarship search companies do not help with the misconception. They inundate the....
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